GOOGLE PROFILE
ONE PAGE WEBSITE
LOGO DESIGN
Why CAST StartUp?
Comprehensive
We provide the basics you need to establish your initial brand identity—logo, website, and essential marketing set-up—all in a cohesive, professional package.
Affordable
Starting a business comes with financial challenges, so we’ve created an affordable solution to cover your initial branding needs without breaking the bank.
Convenient
Our flexible payment option lets you get everything you need upfront while spreading out the cost over time—with no extra fees.
Or as a well-known Hispanic saying goes:
"Bueno, bonito y barato" :]
What is included?
In the first month*¹
Brand Strategy (DIY)
Basic Logo Design
One-Page Website
Google Business Profile
Then, monthly*²:​​
Website Backups
and Basic Maintenance
Website Analytics
Google Business
Profile Analytics
Website Changes
( + $50/h per month )
*1Â | This is an estimated timeline starting after the Brand Strategy is completed and it can vary based on several factors, including but not limited to the time it takes the client to gather information and revision times.
*2Â | These services are performed while the contract lasts (up to 12 months). After this, if you want to maintain these services you can purchase them separately at castdesignteam.com
$249
mo. / 12 months + $500 deposit fee
*No extra fees. No interest.
 Valid only for Startups.
OR
$3,200
one time payment
Deposit to start now.
Pay in full and save $288.
$249
mo. / 12 months + $500 deposit fee
*No extra fees. No interest.
 Valid only for Start-Ups.
Deposit to start now.
Focus On Selling
Empower your brand without breaking the bank, ensuring your focus remains on refining your product and driving sales.
How it works
Sign Up
ay the sign-up fee and enter all of your information. You will be emailed a receipt and the instructions to complete the next step.
Branding Canvases + Assessment
Fill out the Brand Heart and Brand Strategy Canvases so we know more about your businesses.Â
Then you will fill out the assessment that asks more specific questions about the project.
Kick Off Meeting
The goal is to have a clear direction on the project once the meeting is over.
Design + Feedback
and Approval
Our goal is that you have a logo and website that you love and clients are finding you online.
A fresh and professional look
All the basic functionality you need as a Start-Up for a strong and professional online presence to hit the ground running.
Need only the Website?
We understand it's your "baby"
The first steps are hugely important. You will need support, advice and any help you can get.Â
We offer you the opportunity of a head start with an “all in one” solution for your initial Brand Identity.
All-in-One
Website Only
- Based on a simple yet effective structure and flow focused on sales
- Included Stock Images and Icons
- Responsive Website (Phone and tablet)
- Dozens of standard sections to choose from
- Select primary Font and Color
- Included Intake Forms
- Monthly analytics report
$159
mo. / 12 months + $300 deposit fee
*No extra fees. No interest.
Valid only for Startups.
Deposit to start now.
All-in-One
Website Only
- Based on a simple yet effective structure and flow focused on sales
- Included Stock Images and Icons
- Responsive Website (Phone and tablet)
- Dozens of standard sections to choose from
- Select primary Font and Color
- Included Intake Forms
- Monthly analytics report
$159
mo. / 12 months + $300 deposit fee
Valid only for Start-Ups.
Deposit to start now.
Are you clear on
WHO YOU ARE?
We created these FREE Branding Canvases to help you define who you are as a company and how to communicate.
- Brand Heart
- Brand Strategy
- Visual Identity
- Brand Messaging
Deliverables and Details
StartUp Branding Essentials package
Brand Foundation
The essence of who you are as a company and who you aim to be needs to be well defined so you can be consistent when communicating to your audience.
CAST Brand Canvas (DIY)
- Brand Heart Canvas
- Brand Strategy Canvas
- *Bonus Tips
StartUp Logo
Based on your initial idea
2 Concepts | 2 Revisions
Deliverables
- Horizontal and vertical
- Full color, black and white
- Jpg, png, eps
- Fonts and Hex colors
Brand Development
After the foundation is ready we can help you along the way building other essential building blocks.
All-In-One Website
A one page website based on a simple yet effective structure and flow focused on sales, and with a clean, modern layout and look. All the basic functionality you need as a start up for a strong and professional online presence to hit the ground running.
- Strategic flow focused on sales
- Dozens of sections to choose from
- Select primary Font and Color
Included
- Quality stock photos
- Branded icons
- Primary Call to Action
- Secondary Call to Action
- Social Media Links
- Basic forms
- Monthly analytics report
Brand Marketing
46% of consumers start with Google when looking for a particular product or service. This is why we think every business needs to have at least a well set up, verified, and healthy Google My Business profile.
Google My Business
- Audit if existent
- Set Up and optimization
- Monthly report
If you would like to start with a more complete or guided Brand Heart and Strategy we have these other options for you.
For other Logo Packages with a stronger focus and more time in conceptualizing, visual research, geometrization, or included collateral items or Style Guide please go to our Logo Packages page.
For a more complete Visual Identity, Style Guide, or a more complex and custom website please visit our CAST design team Graphics or Website page.
For more help with Marketing, including Market research, Social Media, Ads… please visit our CAST design team Marketing page.
Deliverables and Details
StartUp Branding Essentials package
Brand Foundation
The essence of who you are as a company and who you aim to be needs to be well defined so you can be consistent when communicating to your audience.
CAST Brand Canvas (DIY)
- Brand Heart Canvas
- Brand Strategy Canvas
- *Bonus Tips
Start Up Logo
/ or
2 Concepts | 2 Revisions
Deliverables
- Horizontal and vertical
- Full color, black and white
- Jpg, png, eps
- Fonts and Hex colors
If you would like to start with a more complete or guided Brand Heart and Strategy we have these other options for you.
For other Logo Packages with a stronger focus and more time in conceptualizing, visual research, geometrization, or included collateral items or Style Guide please go to our Logo Packages page.
Brand Development
After the foundation is ready we can help you along the way building other essential building blocks.
All In One Website
A one page website based on a simple yet effective structure and flow focused on sales, and with a clean, modern layout and look. All the basic functionality you need as a start up for a strong and professional online presence to hit the ground running.
- Strategic flow focused on sales
- Dozens of sections to choose from
- Select primary Font and Color
Included
- Quality stock photos
- Branded icons
- Primary Call to Action
- Secondary Call to Action
- Social Media Links
- Basic forms
- Monthly analytics report
For a more complete Visual Identity, Style Guide, or a more complex and custom website please visit our CAST design team Graphics or Website page.
Brand Marketing
46% of consumers start with Google when looking for a particular product or service. This is why we think every business needs to have at least a well set up, verified, and healthy Google My Business profile.
Google My Business
- Audit if existent
- Set Up and optimization
- Monthly report
For more help with Marketing, including Market research, Social Media, Ads… please visit our CAST design team Marketing page.
- Fast and reliable hosting
- SSL certificate
- Monthly analytics report
- WordPress and plugin updates
- Weekly backups
What You Actually Need to Start Your Business
Without Overthinking It
Do I need an LLC to start my business?
Not always, but if you are planning to take your business seriously, it is one of the smartest early moves. An LLC separates your personal and business liability, which protects you as you grow. Many startups begin simple, but setting this up early avoids problems later.
Do I need licenses before I start selling?
In most cases, yes. Even service-based businesses may require a local business license. You do not need everything to be perfect, but you do need to make sure you are building something that can legally operate.
What is the minimum I need to be legit?
At the very least:
- A registered business name
- A way to get paid
- A basic structure, even if simple
Everything else can be layered in as you grow.
Do I really need branding if I am just starting?
Yes, but not in the way most people think.
Branding is not just a logo. It is how people understand what you do, who you help, and why they should trust you.
Without that clarity, nothing else works.
What is the difference between a logo and a brand?
A logo is a visual.
A brand is the strategy behind it.
Your messaging, positioning, and audience matter more than the design itself. The design simply reinforces it.
Can I just get a cheap logo for now?
You can, but it usually costs you more later.
Most cheap logos do not solve positioning, which means you will end up rebranding once you realize your message is not working.
How do I get my first customers?
You do not need to be everywhere. You need to be consistent somewhere.
Start with:
- Google, where people are actively searching
- One social platform for visibility and trust
That is enough to get traction.
Do I need to run ads right away?
No. Ads amplify what already works.
If your messaging is not clear, ads will just make you lose money faster.
What matters more, marketing or branding?
Branding first. Always.
Marketing brings people in.
Branding is what makes them stay and convert.
Do I really need a website, or is social media enough?
You need both, but they do different jobs.
- Social media creates attention
- Your website creates conversion
Your website is where people decide if they trust you.
Why is a one page website enough to start?
Because clarity beats complexity.
A strong one page website:
- Explains what you do
- Builds trust
- Drives action
That is all you need in the beginning.
Will I outgrow a one page website?
Yes, and that is the goal.
You start simple, validate your business, then expand when it makes sense.
How much does it cost to start a business?
Less than most people think, if you focus on the essentials.
You do not need:
- A huge website
- A full brand package
- Every marketing tool
You do need:
- Clear messaging
- A professional presence
- A way to get customers
What should I prioritize first?
- What you do and who you help
- Basic branding so you look credible
- A website to convert visitors
- Visibility so people can find you
That is it.
What mistakes should I avoid?
- Overbuilding too early
- Spending on things that do not drive revenue
- Waiting until everything feels perfect
The goal is to start, not stall.
Still Not Sure Where You Stand?
Starting a business can feel overwhelming, but it does not have to be.
We built CAST StartUp to give you exactly what you need to launch, without wasting time or money.
Get started today or explore what is included in the package.
Contact
Send Us a Message
